New Coupang Ad Tools Offer Customizable Reporting for ROI

New Coupang Ad Tools Offer Customizable Reporting for ROI

Coupang has launched a custom report feature, allowing sellers to set data according to their needs for secondary analysis, optimize advertising strategies, and improve advertising ROI. This feature provides keyword conversion, product conversion, and customer reach reports. By customizing report metrics, sellers can quickly extract the required data and achieve data-driven advertising optimization. This enables a more targeted and efficient approach to managing Coupang ad campaigns, leading to better performance and increased return on investment.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Use ASIN Lookup to Cut Ad Costs

Amazon Sellers Use ASIN Lookup to Cut Ad Costs

JiaPlus ERP's ASIN traffic reverse lookup feature helps Amazon sellers overcome advertising challenges. By analyzing competitor traffic, it accurately identifies keywords, optimizes advertising strategies, and improves ROI. This function, linked with Amazon Brand Analytics (ABA) data, provides market insights and keyword expansion, enabling sellers to stand out from the competition. It helps sellers understand where competitors are getting their traffic and which keywords are driving sales, allowing for more effective advertising campaigns and improved product visibility.

12/29/2025 Logistics Industry Insights
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Tiktoks Dou Boosts Traffic for Content Creators

Tiktoks Dou Boosts Traffic for Content Creators

This article delves into five core techniques for TikTok Dou+ advertising, emphasizing high-quality content as the foundation. It details the value of Dou+, prerequisites for advertising, target audience selection, advertising methods, and practical steps. The aim is to help users effectively leverage Dou+ to increase account exposure, acquire targeted followers, and boost live streaming conversions, ultimately achieving traffic monetization and business growth. It provides a comprehensive guide to maximizing the potential of Dou+ for optimal results on TikTok.

12/29/2025 Logistics Industry Insights
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Amazon Sellers in Europe Eligible for VAT Refunds on Ads

Amazon Sellers in Europe Eligible for VAT Refunds on Ads

Attention Amazon Europe sellers! If your VAT address is in China, you can apply for an advertising VAT refund by registering an EU address in the backend. This article details the refund conditions, process, and potential pitfalls to avoid. Learn how to potentially reclaim advertising VAT paid on Amazon Europe, optimizing your operational costs. This guide provides essential information for Chinese sellers navigating the complexities of European VAT regulations and maximizing their financial benefits from advertising spend.

12/29/2025 Customs Knowledge
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Top 10 Amazon Ad Mistakes Hurting Seller Sales

Top 10 Amazon Ad Mistakes Hurting Seller Sales

This article delves into ten common mistakes that new Amazon sellers make when setting up advertising campaigns. These include focusing solely on bidding, over-relying on automatic campaigns, and using broad keywords with exact match. For each mistake, the article proposes corresponding optimization strategies. The aim is to help sellers avoid advertising pitfalls, improve ad performance, and ultimately achieve sales growth. This guide provides practical advice to navigate the complexities of Amazon advertising and maximize ROI for new sellers.

12/29/2025 Logistics Industry Insights
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Amazon Brands Reduce Tacos Below 10 Via PPC Testing

Amazon Brands Reduce Tacos Below 10 Via PPC Testing

This article delves into the practical experiences of five seven-figure brands in Amazon PPC advertising optimization. Through rigorous testing and experiments, it aims to solve common PPC challenges faced by sellers and achieve a TACoS (Total Advertising Cost of Sales) below 10%. The article provides a detailed analysis of Sponsored Products, Sponsored Brands, and Sponsored Display Ads strategies. Furthermore, it offers recommendations for selecting the best Amazon PPC software to streamline campaign management and improve overall advertising performance.

12/30/2025 Logistics Industry Insights
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Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10 Launches Adtomic for Enhanced Amazon PPC Automation

Helium 10's Adtomic platform has launched new "Keyword Details" and "Search Term Details" pages, aiming to provide Amazon sellers with more refined PPC advertising management tools. By deeply analyzing the performance of search terms and keywords, sellers can more effectively optimize their advertising campaigns and improve their return on advertising spend. This allows for data-driven decisions in PPC management, leading to better targeting and increased profitability. The new features offer granular insights into campaign performance.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Boost Ad Traffic

Amazon Sellers Adopt New Strategies to Boost Ad Traffic

This article delves into the common issue of excessive product page exposure in Amazon advertising campaigns. It analyzes the underlying causes and provides a range of practical optimization strategies, including increasing bids, improving keyword weighting, and optimizing listings. The aim is to help sellers precisely direct advertising traffic to the search results page, thereby enhancing advertising effectiveness and ROI by minimizing wasted clicks on the product page itself and maximizing visibility where customers are actively searching.

12/30/2025 Customs Knowledge
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Amazon Boosts Peak Sales with Keyword Optimization

Amazon Boosts Peak Sales with Keyword Optimization

Amazon seller Xiaoha improved product sales through keyword ranking optimization and advertising campaigns. This article analyzes optimization steps, advertising settings, and emphasizes competitor monitoring. It showcases the effectiveness of the optimization process, highlighting how strategic keyword ranking and well-managed advertising, coupled with consistent competitive analysis, led to a significant increase in sales for Xiaoha's products on the Amazon platform. The focus on competitor analysis allows for continuous adjustments and improvements in both keyword strategy and ad spend.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Gain Edge With Advanced PPC Ad Strategies

Amazon Sellers Gain Edge With Advanced PPC Ad Strategies

This article delves into advanced strategies for Amazon Sponsored Brands, comparing its advantages and disadvantages with Sponsored Products. It unveils the 'secrets' of Amazon's advertising attribution mechanism and analyzes the effectiveness of Sponsored Brands video ads. The article also discusses the selection of traffic landing pages, aiming to help sellers fully leverage Sponsored Brands and improve advertising efficiency. The goal is to optimize campaigns and achieve better ROI through a deeper understanding of Sponsored Brands advertising on Amazon.

12/30/2025 Logistics Industry Insights
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